International Digital University — «Ular ta’limni tanlashdi»

PR / BrendingInternational Digital University

Yangi universitet uchun pozitsiya va PR-kampaniya.

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Vazifa

Biz bozorga yangi kiryapmiz. Bizni shunchaki «yana bir xalqaro universitet» deb qabul qilishmasin — o‘z o‘rnimiz bo‘lsin.

Yondashuv

Westminster, Webster, Singapur universitetlari kabi brendlar allaqachon shakllangan edi. Yangi brend ular bilan bir qatorda emas, alohida o‘rinda turishi kerak edi.

Pozitsiyalash yapon ta’lim falsafasi asosida qurildi. «Ular ta’limni tanlashdi» kampaniyasi markazida — ota-onalarning qarori. Qadriyatlar (intizom, sifat, mas’uliyat, uzoq muddatli natija) real hikoyalar orqali yetkazildi.

Keyslar

Strategiya Chef Catering

5 yil

bozordan kelib chiqib hisoblangan prognoz

Keysni ko‘rish

Strategiya Radius

Radius

Yangi pozitsiya va bozorda bo‘lmagan ijara modeli.

Keysni ko‘rish

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Bepul konsultatsiya

Vazifangizni 30 daqiqada tahlil qilamiz va mos yo‘l taklif qilamiz.

Bepul konsultatsiya

Vazifa

Yondashuv

Boshqa keyslar

Shunday natijani o‘zingiz uchun xohlaysizmi?